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STB Strengthens Destination Marketing with Promotional Activations in Puerto Rico

SINT MAARTEN (GREAT BAY) - The St. Maarten Tourism Bureau (STB) continues to strengthen its presence in the Puerto Rican market through targeted destination engagement and consumer-facing promotions designed to drive awareness and visitation to the island.

Building on ongoing efforts to reconnect with Puerto Rican travelers, St. Maarten was represented by a delegation led by Jacqueline Louis, Caribbean Agent of the St. Maarten Tourism Bureau, alongside the destination’s Marketing Officer, Gina Illidge, as well as a promotional team from Funtopia, showcasing the island’s vibrant cultural identity.

The team participated in the 10th Annual Feria de Viajes Tradeshow, hosted by Travel with Sears at Plaza Las Américas in San Juan, Puerto Rico. The highly anticipated Tradeshow welcomed more than 50 travel agents and attracted over 15,000 consumers, with a line extending into the mall as the doors opened. 

Attendees enthusiastically visited the St. Maarten booth which was well branded to highlight the destination's products and events, including the upcoming St. Maarten Carnival. Participants engaged in one-on-one discussions, workshops and presentations that highlighted the destination’s diverse tourism offerings, cultural experiences, and ease of access through Contour Airlines. 

"As airlift continues to expand with Contour Airlines, and a new regional strategy is rolled out, STB remains committed to strengthening market presence and increasing visitor arrivals to St. Maarten,” said Gina Illidge, Marketing Officer for the St. Maarten Tourism Bureau.

Contour Airlines currently operates direct flights twice weekly between Puerto Rico and St. Maarten (Friday and Tuesday), offering a convenient 45-minute travel time that enhances connectivity between the two destinations.

In addition to the tradeshow, the team conducted a series of strategic sales calls across Puerto Rico, meeting directly with travel wholesalers and agents. These engagements reinforced St. Maarten’s positioning as a dynamic and accessible destination while strengthening partnerships within the travel trade industry. 

"The Puerto Rican marketing and sales activations provided a valuable platform to promote St. Maarten’s distinctive tourism products, rich culture, and diverse experiences," said Jacqueline Louis, Caribbean Agent for St. Maarten Tourism Bureau. “These seasoned travelers have a genuine love for St. Maarten, which was evident in the warm reception we received, often hearing ‘¡Me encanta St. Maarten! Many Puerto Rican travelers continue to choose St. Maarten for cruises, including excursions, culinary delights and shopping; from cheese and wine to jewelry and perfumes. We welcome them to keep visiting our friendly island paradise and also, to stay longer!"

The Puerto Rican market remains a highly valuable and strategic source market for St. Maarten, with strong cultural ties, repeat visitation, and growing air connectivity. As part of its continued commitment, the STB will continue its integrated destination marketing campaigns aimed at both travel agencies and consumers, designed to further strengthen awareness, inspire travel, and position St. Maarten as a top Caribbean choice for Puerto Rican travelers.

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Another pedestrian involved in a traffic accident. In critical condition

SINT MAARTEN (GREAT BAY) - On evening of February 6, 2026, the Sint Maarten Police Force (KPSM) is investigating a serious traffic accident that occurred on at approximately 9:00 PM on the A.J.C. Brouwers Road.

A vehicle traveling from Arlet Peters Road in the direction of Welgelegen Road was involved in an accident with a pedestrian who was crossing the road. 

As a result of the accident, the pedestrian involved sustained serious injuries to his upper body and head. 

The victim was later transported by ambulance to the Sint Maarten Medical Center (SMMC), where he remains in critical condition. 

Further details regarding the injuries are not available at this time.

The driver remained at the scene and cooperated fully with the officers. 

The Traffic Department is conducting an investigation into this serious traffic incident.

Police Car Annic pix2 sat

 

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KPSM Takes Enforcement Action Against Illegal Parking in the Maho Area

SINT MAARTEN (MAHO) - The Police Force of Sint Maarten (KPSM) advises the public that persistent and ongoing illegal parking along Rhine Road in the Maho area and at the entrance of Beacon Hill Road has forced the police to take decisive enforcement action. Despite repeated complaints, warnings, and preventive measures implemented over an extended period, traffic violations at this location have continued, creating serious disruptions to the free flow of traffic and posing risks to road users and pedestrians.

Over the past several weeks, KPSM has received multiple requests and complaints regarding illegal parking along Rhine Road leading into the Maho area, as well as at the entrance of Beacon Hill Road. Community officers assigned to the Maho area have, over time, implemented several measures to discourage drivers from parking on sidewalks.

In collaboration with concerned parents and community members, concrete dividers were placed to prevent vehicles from parking on pedestrian walkways. However, drivers have adjusted their behavior and have begun parking on the roadway itself. This has resulted in a narrowing of the entrance to Beacon Hill Road and the roundabout leading into Maho, significantly affecting traffic circulation in this heavily used area.

As the preventive measures proved ineffective, KPSM transitioned to active enforcement. On Tuesday, February 3rd, 2026, police officers conducted enforcement actions at the location, during which fines were issued and several vehicles were towed for violating traffic regulations. These actions were taken in accordance with the clearly posted no-stopping/no-parking signs present in the area.

KPSM strongly urges residents, tour operators (including large and small buses), ATV rental companies, and visitors to refrain from parking along Rhine Road in Maho and at the entrance of Beacon Hill Road. Illegal parking in these locations continues to obstruct traffic flow and compromises public safety.

Due to continued non-compliance, the police are forced to divert personnel from already limited operational resources to address this behavior—resources that could otherwise be deployed to manage other critical policing duties.

KPSM calls on all road users to cooperate and comply with traffic regulations to ensure a safe, orderly, and accessible traffic environment in the Maho area.

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Four animal care groups receive annual Island Gems support

SINT MAARTEN (CAY HILL) - The Island Gems Charity Foundation, the island’s longest-running charity organization, has once again extended its annual support to four dedicated animal welfare groups: Animal Defenders St. Maarten, I Love My Island Dog, SXM Paws, and the Animal Welfare Foundation. The annual donations help fund essential initiatives, including sterilization programmes and medical care. 

Island Gems has deposited a total of US $1,000 per organization into the groups’ preferred veterinary clinics to cover spay and neuter procedures for dogs and cats. This annual contribution forms part of the foundation’s ongoing efforts to help control the island’s feral and abandoned animal population. The deposits create prepaid accounts that the organizations can draw on throughout the year for these specific procedures. 

Each of the beneficiary organizations plays a vital role in improving animal welfare across the island. 

Animal Defenders St. Maarten focuses on sterilization, vaccination, and feeding programs for stray animals, while also advocating for compassionate care. 

I Love My Island Dog works to reduce pet overpopulation through spay and neuter efforts and assists in rehoming stray dogs. 

SXM Paws rescues, rehabilitates, and rehomes abandoned animals while actively promoting responsible pet ownership. 

Animal Welfare Foundation (AWF) organizes large-scale sterilization campaigns and conducts educational outreach aimed at reducing the number of stray animals. 

The donations were lodged with the following veterinary clinics: for I Love My Island Dog Association – St. Maarten Veterinary Clinic; Animal Defenders – Animal Care Clinic; AWF – Animal Hospital St. Maarten; and SXM Paws – Island Vet. 

Founded as an all-women charitable organization, the Island Gems Charity Foundation raises funds through its annual costume gala, with proceeds supporting non-profit initiatives that benefit projects and communities on both sides of the island. Over the years, the foundation has funded projects in education, healthcare, environmental conservation, and animal welfare. 

“We are proud to continue our annual support for these organizations that work tirelessly to improve the lives of animals on the island. Their dedication to rescue, sterilization, and awareness is making a real difference,” said Alita Singh, president of Island Gems Charity Foundation. 

Tickets for the annual costume gala, themed “Heroes and Villains,” on Friday, March 28, are now available. Those interested in supporting the foundation’s efforts can purchase tickets by contacting any Island Gems member. 

“Every ticket purchased contributes to making a meaningful difference in our community. We invite everyone to join us for a spectacular evening while supporting important causes,” added long-time Island Gems member Jody Rosen.

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Doran Says Government Welcomes Private Investment for Docks but Blocks Schools

SINT MAARTEN (GREAT BAY) - Member of Parliament (MP) Egbert J. Doran is calling for greater policy alignment within the Council of Ministers, stating that public-private partnerships are a valuable and necessary tool for national development but must be applied consistently, including for the benefit of the country’s public schools.

Doran pointed to two recent government positions that, when viewed together, raise legitimate questions about coherence in infrastructure policy. On one hand, the Ministry of Public Housing, Spatial Planning, Environment and Infrastructure (VROMI) announced a partnership with the Gioia Group to rehabilitate the Simpson Bay Dock and surrounding public facilities, highlighting public-private cooperation as a pillar of modern governance, a move he applauds.

On the other hand, the Ministry of Education, Culture, Youth and Sport (ECYS) has taken the position that infrastructure works cannot be accepted as donations for public schools, citing liability and accountability concerns.

“We are clearly seeing two different approaches to the same concept,” Doran said. “Public-private partnerships are being embraced as innovative and workable when it comes to economic and public infrastructure, and that is a good thing. It shows that government recognizes it cannot do everything alone. But that same openness must also extend to our schools.”

Doran stressed that his position is not about opposing development initiatives or questioning the value of partnerships in sectors like tourism and maritime infrastructure. Rather, he argues that the same governance capacity used to facilitate large-scale public works should also be used to address long-standing challenges in the education sector.

“If the government can structure agreements, oversight mechanisms, and accountability frameworks for major public assets such as docks and police facilities, then it stands to reason that similar safeguards can be developed for school infrastructure,” Doran stated. “The issue is not whether partnerships work. The issue is where we choose to apply them.”

According to Doran, concerns about liability and quality control raised by the Minister of ECYS, should not become a blanket barrier, particularly when classrooms across the country continue to struggle with heat, aging facilities, and deferred maintenance.

“No one is suggesting unregulated or unsupervised work,” he said. “What parents and teachers are asking for is the same level of creativity and problem-solving that government is already demonstrating elsewhere. If partnerships are good policy, they should be good policy for all critical public needs, including education.”

Doran concluded by urging the Council of Ministers to bring greater consistency to its approach, noting that public-private cooperation should be guided by shared national priorities rather than siloed ministerial interpretations.

“Our development strategy must be balanced,” he said. “Economic infrastructure and educational infrastructure are not competing interests. They are both investments in the future of St. Maarten.”

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Minister Marinka Gumbs Endorses Joint Compliance Campaign for Fair Tax Contribution

SINT MAARTEN (GREAT BAY) - The Sint Maarten Tax Administration, in collaboration with Social & Health Insurances (SZV) and Stichting Belastingaccountantsbureau (SBAB), has officially launched a joint compliance verification campaign aimed at strengthening business compliance and improving the accuracy of employer records on Sint Maarten.

The campaign will begin in February 2026 and will include on-site inspections at registered businesses. During these visits, SBAB officers will verify whether business information registered with SZV and the Tax Administration reflects the current operational situation of each enterprise. Where discrepancies are identified, records will be reviewed and updated in cooperation with business owners, in accordance with applicable tax and social security legislation.

In addition to verification activities, the initiative will provide guidance and support to businesses experiencing compliance challenges. This includes one-on-one assistance to help employers better understand their legal obligations, strengthen administrative practices, and effectively utilize the SZV Employer Portal and relevant tax reporting portals.

The Tax Administration, SZV, and SBAB emphasize that strong compliance practices are essential for maintaining accurate records, ensuring fair competition, and supporting a transparent and lawful business environment. Businesses are kindly requested to cooperate during inspection visits and ensure that all requested documentation is readily available.

Honorable Minister of Finance Marinka J. Gumbs fully supports the joint compliance campaign launched by the Tax Administration, SZV and SBAB. This campaign is important to ensure that everyone contributes their fair share, so that as a country we can strengthen our financial position and move forward in a sustainable way.

The Minister therefore kindly calls on all citizens, businesses, and stakeholders to cooperate with the authorities during this process, as collective responsibility is essential for the well-being and development of Sint Maarten.

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Former Prison Head arrested by National Detectives

SINT MAARTEN (GREAT BAY) - A former head of the Pointe Blanche Prison, initials A.B., was arrested on Monday, February 2, 2026, in connection with an ongoing investigation into a sexual offence involving a minor.

The arrest was carried out by the National Detectives, under the guidance of the Prosecutor’s Office Sint Maarten.

The suspect is currently in custody and is being questioned by law enforcement.

Due to the sensitive nature of the case and in consideration of the interests of the victim, no further details can be provided at this stage. The investigation is ongoing.

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Ministry of TEATT's Strategic Economic Stakeholders Consultation: High-Level Regional and Local Expertise Ready

SINT MAARTEN (GREAT BAY) - The Ministry of Tourism, Economic Affairs, Transport & Telecommunication (TEATT) officially commenced the Strategic Economic Stakeholders Consultation, taking place February 2–6, 2026, bringing together a compact but high-impact group of regional experts, local leaders, and policymakers to initiate Sint Maarten’s next phase of economic planning.

This week’s consultation is supported by a diverse group of speakers and contributors with hands-on experience in economic transformation, tourism development, climate resilience, innovation, and governance, including:

Jim Hepple – Known for his advisory work supporting Aruba’s tourism development and strategic positioning, with a strong focus on sustainable destination management.

Vincent Wallace – A seasoned tourism professional who has contributed significantly to The Bahamas’ tourism sector through senior leadership and policy-driven roles.

Tadzio Bervoets – Widely recognized for his work in climate action, environmental protection, and sustainable development within small-island contexts.

Emily Lee – Former Minister of VSA, hotelier, and entrepreneur, bringing practical insight across public policy, private enterprise, and hospitality operations.

Gregory Richardson – Known for his work in artificial intelligence, digital transformation, and innovation ecosystems, with relevance for modern public and private sector reform.

Together with the on-island expert team, these contributors are supporting a focused, working-session approach designed to move quickly from dialogue to direction.

As Minister of TEATT, Grisha S. Heyliger-Marten, emphasized:

“This week is intentionally compact and focused. It is not the final word—it is the beginning. The purpose is to set direction, identify priorities, and establish a strong foundation for the Strategic Economic Development Plan that will follow. Stakeholder engagement does not end here; it expands from here.”

The Ministry stresses that stakeholders who are unable to participate throughout the week will not be left out of the process. As the Strategic Economic Development Plan is drafted with the support of the expert team, additional outreach and targeted engagement will take place to ensure broad input, validation, and alignment.

This consultation represents the starting point of a longer, structured process—one that prioritizes realism, coordination, and implementation as Sint Maarten charts its economic future.

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Minister ECYS Issues Clear Message on Roles, Respect, and Accountability in Education Governance

SINT MAARTEN (GREAT BAY) - Over the past year of my tenure as Minister of Education, Culture, Youth and Sport, I have become increasingly disturbed and concerned by a noticeable pattern in the way some school boards engage with the Ministry.

In several instances, the tone of that engagement has been dismissive, confrontational, or unnecessarily adversarial, rather than reflective of the mutual respect and partnership required to deliver quality education for the children of Sint Maarten.

Let me be very clear. Differing perspectives and robust debate are a normal part of governance; disrespect, however, is NOT, because it undermines collaboration, erodes public trust, and ultimately affects the learning environment for our children.

School boards play an important and legally defined role within our education system. They are responsible for the operation of THEIR institutions and for ensuring the quality of education delivered at the school level.

That role is exercised within the legal and policy framework governing education, which is established by law through Parliament and executed by the Ministry in the public interest. It does NOT extend to defining that framework or substituting institutional authority for ministerial responsibility.

At the same time, the Ministry bears the overall responsibility for safeguarding the public interest, ensuring accountability in the use of public funds, and upholding national education standards. These responsibilities are not in competition; they are interdependent and require cooperation, professionalism, and respect.

Education in Sint Maarten is overwhelmingly financed by the Government on behalf of the people of this country. That public investment, whether in public or subsidised schools, carries with it a clear expectation of responsible stewardship, accountability, and professional engagement by ALL parties entrusted with the delivery of education.

Every minute spent on unproductive back-and-forth is a minute not spent improving literacy and numeracy, strengthening student well-being, enhancing school safety, or supporting our teachers. That is not where our energy should be directed, and it is not what the public expects of those entrusted with the education of our nation’s children.

Where previous norms may have allowed a different tone of engagement, I want to make it abundantly clear today that moving forward, this Minister and the Ministry will engage ONLY on the basis of mutual respect, professionalism, and good faith.

This is not a preference; it is the standard by which this Ministry will conduct its work and manage its relationships within the education system, and this applies to all education sector stakeholders, inclusive of school boards.

This standard is essential to maintaining a functional education system and to ensuring that our collective focus remains where it belongs, on improving the quality of education for the children of this country.

The Ministry remains committed to constructive dialogue, collaboration, and problem-solving. We are prepared to work constructively with all school boards that share a genuine commitment to partnership and to the advancement of education in Sint Maarten.

We can, and must, model the civic behaviour we expect from our students: respect, responsibility, and constructive problem-solving. As Minister, I will continue to exercise my responsibilities in the public interest, and I expect all partners within the education system to do the same, without exception.

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Flow Honoured as “Builder of Cayman”

SINT MAARTEN/MIAMI, FL - Leading connectivity provider Flow Cayman has been honoured with a National Recognition Award for its role as a ‘Builder of Cayman’.

The award, which was presented by the Government of the Cayman Islands during a ceremony to mark National Heroes Day on January 26, acknowledges Flow’s 60-year partnership in building the communications infrastructure and digital capabilities that underpin national development.

Since the introduction of the islands’ earliest telephone services, Flow has continuously invested in both physical and human infrastructure that enable modern life and commerce. Those investments, which range from expansive fibre networks and resilient core infrastructure to the rapid deployment of 5G across the islands, have helped the Cayman Islands compete globally while strengthening services and opportunities at home.

In a historic moment in June 2024, the Cayman Islands became the first territory in the Caribbean to experience 5G connections after Flow officially switched on the first of its 5G-enabled cell towers – a move that ushered in the fifth generation of mobile technology across the islands.

“This national recognition reflects a relationship built on trust, service and purpose,” said Bruno Delhaise, Country Manager, Flow Cayman.

“Our work connects students to education, entrepreneurs to opportunities, clinicians to patients, and governments to their citizens. Being named a ‘Builder of Cayman’ is a profound honour and a reminder of the responsibility we carry to invest in resilient networks, nurture local talent, and create opportunities that uplift our communities.”

Flow’s contribution to national development extends beyond connectivity. Through partnerships with government, private sector organisations and community groups, Flow has focused on creating digital pathways for Caymanians including vocational training and apprenticeships that build local careers in technology and engineering, to programmes that help small and medium enterprises trade and scale online, and initiatives that expand household access to the digital economy.

“In our evolution from a traditional telco to a technology-first company, our objective is to turn network capability into tangible outcomes for Caymanians,” said Susanna O’Sullivan, VP, North Caribbean, Liberty Caribbean, the operators of Flow and Liberty Business.

“That means faster, more reliable services but also better healthcare access, more resilient public services, safer and more efficient businesses, and expanded economic opportunity for people across the islands. We will honour this recognition by continuing to invest in people, partnerships and programmes that deliver measurable social and economic value.”

O’Sullivan also paid tribute to Flow’s local team in the Cayman Islands.

“Thank you to everyone at Flow Cayman and beyond for the role you play in making moments like this possible. We take great pride in this recognition, and it inspires us to keep building and connecting the communities we serve.”

Flow Cayman Heroes Day Ceremony 5

 

 

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